Let’s Get It Online: PETA’s Porn Website Goes Live

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Screen grab of PETA.XXX.

Screen grab of PETA.XXX.

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NORFOLK, Va. (CBSDC) — Is PETA getting into porn?

The People for the Ethical Treatment of Animals on Friday launched the latest weapon in their awareness arsenal — a teaser for a pornographic website found at PETA.XXX.

On one side of the filler page, two young females are pictured embracing and smiling at the camera, seemingly nude. On the other side is an offer to sign up for updates, and a guarantee of things to come.

“We’re not quite ready to reveal PETA.XXX yet,” the site flirts. “But we promise that when we do, there will definitely be a happy ending.”

Lindsay Rajt, the associate director of campaigns and outreach for PETA, said that the site is intended to “make [their] message impossible to forget.”

“It will contain graphic content in more ways than one,” she added to CBSDC.

PETA has a long tradition of using controversial, attention-grabbing imagery and antics to draw attention to the cause of animal welfare.

The “I’d Rather be Naked” campaign featuring nude celebrities boycotting fur, and the “Vegans Make Better Lovers” initiative that educates passers by about the connection between meat consumption and erectile dysfunction through staged public intimacy have been a part of the PETA brand of activism.

“At PETA, we try to use every outlet at our disposal to try to spread the message about animal suffering,” Rajt said. “There are things people can do, concrete things, to help alleviate the issue – we try different approaches for different people.”

The site is projected to launch in full this spring.

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