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Coca Cola New Official Soft Drink Of Ocean City

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(Credit: Justin Sullivan/Getty Images)

(Credit: Justin Sullivan/Getty Images)

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OCEAN CITY, Md. (CBSDC/AP) — Coca-Cola will become the official soft drink of Ocean City in the spring.

Ocean City’s Mayor and Council have approved a five-year agreement with Coca-Cola Refreshments that will make it the exclusive beverage franchise holder in the town. That means Coca-Cola will be served at all town-owned properties and town-operated events.

As part of the contract, Coca-Cola will give Ocean City an annual cash payment of $65,000, commission on product sales, media advertising, free products for town events and marketing and promotional support. The contract also designates Coca-Cola as the “official soft drink of Ocean City.”

The contract takes effect April 2 and has an estimated annual value of about $286,170, just in time for all the D.C., Maryland and Virginia residents that call Ocean City their summer vacation destination.

The agreement succeeds the current contract held by Pepsi Bottling Ventures.

(TM and Copyright 2012 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2012 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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